Dashboard Guide

Once tracking is installed, your data lands in four connected views. Each guide explains what the view shows, how the numbers are computed, and how to slice them:

AnalyticsMetrics, breakdowns, filtersEventsStructure, channels, tagsSessionsLifecycle & bounce rateUsersProfiles & identity resolution

How the views connect

• Analytics is the top-level picture: pageviews, visitors, sessions, and custom events over time, with breakdowns by page, referrer, device, browser, OS, country, and UTM parameters.
• Events is the raw feed underneath — every autocaptured and custom event, filterable by channel, tags, and enriched fields.
• Sessions groups events into visits: entry/exit pages, duration, and bounce rate.
• Users groups sessions into people: anonymous visitors become identified users via identify(), with identity resolution stitching their history together.

Next steps

• Web Analytics overview — how data gets captured and enriched before it reaches the dashboard.
• Track Events — add the custom events these views analyze.
• Bot & Crawler Detection — the separate dashboard for bot traffic.